ERP
ERP, short for Enterprise Resource Planning, is a category of business software systems designed to automate, integrate, and manage key operational processes within the organization. At its essence, ERP systems consolidate data from various outlets and organize it into one centralized database, allowing for seamless information flows and process automations across different departments.
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"The customer is king," a common phrase that underlies the foundation of many businesses. This notion is becoming even more evident in today's market, where competition is getting fiercer and customer expectations are increasing. Consequently, it has become integral to understand and communicate with your customer base as effectively as possible. This is where CRM systems come into play.
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