Want to know what a CRM system looks like?
In this article, we give you 10 examples of CRM systems.
We will also show you three of these systems in more depth (click here to go to these examples).
We took screenshots of the most important functionalities for you. In this way, you will better understand how a CRM system functions and how they look like in reality.
Take a look at our page and learn from our examples.
In this blog you will find:
According to our CRM expert Peter de Bruin, these are some of the most popular and mention worthy CRM systems:
The above CRM systems are listed in alphabetical order. Some of these CRM systems are quite advanced. Others are way simpler CRM systems.
But what then is the best CRM system? There is no simple answer here. Above all, it is important to choose the CRM that is best for you.
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A CRM (Customer Relationship Management System) is software that contains data on your potential and current customers. A CRM system guarantees that your critical contact data is stored in one centralized location. This greatly simplifies organization-wide access and usage.
The valuable information about your leads/potential customers enables a higher conversion rate from leads to customers. This is attributed to your enhanced understanding of the needs and status of your leads.
Information about your existing clients, on the other hand, allows you to serve them more effectively. Understanding their current status and past interactions provides valuable insights that assist you in offering better communication and additional product offering. You simply have a better grasp of their current wishes and needs.
These are the most important functionalities of Customer Relationship Management tools:
Want to see how CRM systems provide you with valuable data about your clients and contacts? And do you want to discover more CRM functionalities?
You will know it after checking our three CRM examples further down this page!
Discover below what two of the best-known CRM systems look like. Also see our final example, which is a more niche CRM system.
You'll first see Microsoft's CRM example. Then you can also take a look at the Hubspot CRM.
Discover below what Microsoft's CRM system looks like. We've highlighted the most important screens and features for you.
In the image below, you can see the initial screen of Microsoft Dynamics 365.
This screen contains the following components:
What is the most important data within a CRM? That is, of course, your contact information!
Below you can see how your contacts look like within Microsoft's CRM:
Under the heading "company name" are all the contacts. Click on one of these contacts (see yellow arrows) and go to the screen below.
On this screen (the customer card) you will see the following:
Hubspot is the other CRM system we'd like to show you. Let's start with the screen that contains all the contacts.
Hubspot CRM will show you the following here:
Within the screen above, you can set filters. You have the following filter options here:
As with the Microsoft CRM, Hubspot also has a comprehensive customer card.
Within this screen, you will see the following:
Hubspot's CRM connects to all your marketing activities. So you can see exactly what a contact is doing on your website. This linkage is what makes Hubspot's CRM so powerful.
One more thing to show you in HubSpot is their email tool. Within this part of the CRM, you can make, schedule and send emails. You will also get all kinds of analytic capabilities. You can for example A/B-test your mails to see which version works best.
The third and last CRM example we'll discuss is Alexion CRM.
Let's take a look at the most important screens of this CRM solution:
In the customer card you will see the following:
In the next (product) screen you can fill on all information regarding specific products. You can for example fill in the following information:
The functionality directly above part of the CRM of Alexion, but normally these kinds of functions are more ERP-like. Check our ERP examples to see how these systems look like.
Alexion is also a suitable CRM system for SME companies. This is mainly due to the affordable pricing.
Want to know which are the biggest pros of a CRM? Here are the main benefits of a CRM system:
CRM systems focus on capabilities around managing your contacts. CRM software helps you with attracting more new customers. It also aids in better serving your current client group.
ERP systems help you improve your overall business processes. This ranges from functionalities around finance, HR, and e-commerce.
Want to know more about the difference between ERP and CRM? You'll find out in our blog on the difference between ERP and CRM.
All CRM systems have different options and different specialties. Proper research into what you need as a business is essential to arrive at the right CRM system. Hopefully, our CRM examples will help you in your journey to find the perfect CRM software.
Regardless of your choice, the system you choose will have an important impact on your business. So we strongly advise you not to make a hasty decision or bad informed decision.
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