Do you want to switch to a new CRM system?
Or don’t you have a CRM yet, but want to use this type of system in the future?
In either case, extra help with your CRM selection is a good idea!
After reading this article you'll know what options are available to you. You will also get advice that will help you choose the best-fitting software.
Contents of this article:
Find out everything you need to know about choosing the right CRM system on this page. Have fun reading and good luck!
Want to receive a shortlist of suitable systems within 15 minutes?
There are more CRM packages within the market than those listed. Our list will just give you a good first impression of the different CRM options you have! Use our CRM list and compare the systems that suit you.
Further in this article, you'll discover what the pluses and minuses are for each system. You will also see for whom the CRM package is suitable. In addition, you will see a first price indication.
Below is the list of 10 CRM systems:
Below you will get a fair and objective view of the different software packages. Read on to find out more about the 10 CRM solutions of the list above.
Alexion offers relationship management software for somewhat smaller entrepreneurs. These include start-ups, sole traders and SMEs as well as foundations and associations.
Below is a sneak peek into the customer card of Alexion's CRM.
Want to buy a fairly basic CRM for your SME? Then Alexion might be a good pick for you!
Want to see more CRM examples? Then check them out on our page containing three comprehensive examples of CRM packages.
Microsoft offers CRM solutions for any organization that include all the features this type of software can offer.
What especially stands out within Microsoft's CRM software is its focus on Artificial Intelligence. Below you can read more about the pluses and minuses of this solution:
Efficy was founded over 25 years ago. So this company has a long experience within this market. Efficy offers their customers a comprehensive CRM and marketing solution.
Read more about Efficy's product below:
HubSpot is known for its friendly way of Marketing they adhere to. They even came up with an entire marketing philosophy called Inbound Marketing!
The detailed information and prices of the packages can be found here
Below we give you an insight into HubSpot's e-mail tool. So this is also included in your package when you choose a HubSpot CRM package!
Odoo now has 2,800 employees and 12 million users. Odoo puts the usability of their products first. Read on to explore more about Odoo their CRM:
Retail Rocket says it is fully committed to Artificial Intelligence. AI ensures that you send personalized recommendations and emails with this system. This company's specialty lies in CRM solutions for e-commerce parties.
SalesManager is an organization from Ireland with an office in the Netherlands as well. The company has performed 1000+ successful implementations over the past 25 years. This says something about the experience within this company!
SuperOffice was created because they felt that CRM systems are often too complicated. In addition, honesty and friendliness are important core values of this company.
Find out more about SuperOffice's CRM below:
Webenable focuses on companies with a webshop. Webenable is an innovative company that offers only custom software. The marketing expertise of this company is a big plus for any customer!
Zoho is a company from India. Zoho is available in 150+ countries and is used by more than 100 million people. This company claims to stay away from Silicon Valley trends. As a result, Zoho has a unique vision and way of working. Reliability and data protection are paramount with this company.
Use these 4 tips and find a suitable CRM package:
The tips above are based on years of experience within this market. Hence, in our opinion, the tips are unique and full of expertise. Hopefully you share this opinion!
You find extra elaboration for each of the tips below:
Do you find it difficult to get an honest picture of the different options? We understand this very well.
After all, it is difficult to assess how good (or bad) the different systems are. Believing what the manufacturer tells you about the CRM system is often not a good idea. Have you ever heard a vendor tell you how bad his or her product is?
Ultimately, you want to judge the quality of a CRM for yourself. Buying a car without a test drive neither seems like a good idea to anyone. So why choose a CRM without trying it out?
Hence our first tip:
Request a demo or free version of the software and find out for yourself how good you think the system is.
Want to choose a good CRM package that resonates with everyone? Then make sure you involve multiple stakeholders in the selection process.
As you may experience, the needs of Marketing, Sales, and management are different.
For example, a director would like to see nice reports. Think of reports that include pipeline and sales forecasts. But are these advanced reports also important for the users of the system?
For end users (think salespeople) it is essential that working within the system is simple. Salespeople would like to create and update contacts easily. This is something that does not concern management or the marketing department. As you can see, the needs and requirements vary by department.
Hence our advice:
Involve all stakeholders and multiple departments in CRM selection process. That way, you will ensure that everyone in your organization is happy with your new software.
We often hear that people choose a CRM package with which they are initially very satisfied. Then they find out that they miss the necessary functionalities. Very annoying of course!
Do you find that necessary functions are missing? Then you often have no choice but to upgrade to a more expensive package. You want to avoid this at all costs.
So to sum up:
Look carefully at what features are in your CRM package. Check several times exactly which functions the software has.
Avoid selecting a CRM package that is too difficult. CRM software can become very complex.
Therefore, make sure you pick an easy-to-use CRM system. It is important that the people within your organization, in the right way, use the system.
An example of an overly complex system:
In some Customer Relationship Management systems, a salesperson must fill out many fields when they create a new contact. This mountain of input, causes the salesperson to just fill in something. Or, on the contrary, fill in nothing at all. This results in wrong data.
Choose a CRM package that is easy to use for all stakeholders. Above all, look at the amount of manual entry work done by your sales department.
Perhaps our most important advice: choose a CRM system that suits you.
After all, there is no such thing as the best CRM system. Every situation is different and therefore requires a different CRM package.
As you could read, all CRM systems have different options and specialties. Proper research into what you need as a company is essential to arrive at the right CRM system. Hopefully this article already helps you get started.
Want to speed up the selection process? And receive a list of matching CRM packages based on your needs and business criteria? Then fill out our comparison tool and find out!Select your perfect CRM system