Do you want to grow your organization or improve certain processes? And are you still doubting whether you need an ERP or a CRM system?
After reading this article, you'll know perfectly what the difference is between the two systems. We will also help you choose between these two software packages.
Are you looking for a CRM? Or do you still need an ERP system within your organization? After reading this article, you'll know!
Easily navigate to the following sections of this article:
A CRM system, which stands for Customer Relationship Management, is used to manage your contacts. Think of customers, but also potential customers. The most important goal of CRMs is both to serve your existing customers better and to acquire new customers.
An ERP system (Enterprise Resource Planning) on the other hand is company-wide applicable and has all kinds of different functions. Think of ERP modules for: accounting, warehouse management, personnel management and project management. The main goal of ERP systems is to improve varying business processes.
In short: an ERP is applicable company-wide. A CRM, on the other hand, has a more specific application, namely managing all the data of your contacts.
|Company-wide||Specifically applicable to contact and customer data|
|Higher implementation costs because all business processes must be linked to the ERP||Lower implementation costs, focus is solely on customer and contact data|
|Everyone within your company||Aimed at marketing and sales departments|
|Cost savings, efficiency and improved business processes||Improve customer relationships, improve sales processes|
|Manufacturing, wholesale and e-commerce companies||Companies focused on attracting new customers and customer satisfaction|
We like to give you a better idea of the functions of both ERP and CRM systems. This will hopefully help you better understand what you can do with these two types of systems.
This will also give you an initial insight into the differences between ERP and CRM.
The key functions of an ERP system at a glance:
As you can see, there are many diverse functions!
The main functions of a CRM system:
Below is an example of what a CRM system looks like. In the picture, you can see that all your contacts are grouped together in an orderly list (nice and clear, right?!). You can also see the data per contact. As you can see, your contact data is the core of a CRM system.
Want more information about a contact? Then click on your contact to go to your extended customer card. Here you'll find information about your contact's lead status and communication history.
These are the main benefits of a CRM system:
In short: with the help of a CRM system, you improve your understanding of your contacts' data. This allows you to serve your customers better and thus increase customer satisfaction.
Also, with a CRM you know better what potential customers need. With this insight, you improve your sales process.
These are the main benefits of an ERP system:
An ERP is a system that you can use for almost all processes within your organization.
Want to know more about the advantages and disadvantages of ERP? Read it in our extensive blog on the pros and cons of ERP systems.
Have you determined whether you need a CRM or ERP? And want to go one step further in finding your perfect system?
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